With the help of media planning, we make a valuation of the particular audience for the branding or the advertisement message. Our apt media planners make analysis of the message intention as to how it is going to support a strategy of branding. After this, they develop a plan to distribute that particular message with the right audience or the client.
In media planning, it is important to do the market analysis to ascertain the audience. It is very important to set up a media objective which is the principal goal under this. Implementing the strategy is part of media planning.