Our content strategists have an engulfing approach to make content with the focus on branding and other important objectives related to the business. Before we start our content strategy at ICT, we do the advanced level planning. We totally focus on the creativity, delivery and governance of the content. Our content strategy creates the content that sustains. We abide by the content life cycle. It is important for us to do the objective analysis and evaluate multiple parameters related to the content. We focus on topics that are recommended, purpose of the content as well as content gap analysis.
• SEO [ search engine optimization]
• Key references on content creativity, publication as well as governance