By brand identity, we refer to the elements that are visible in the brand. These include color, design, logo. A consumer or client distinguishes a brand by these elements. Visual elements also play a crucial role for products as well as promotions.
• Product packaging design
• Website design
• Social media graphics
For brand identity, it is a primary motive for us to research the target audience as well as the competitors. A brand identity is like your personal identity that makes you distinctly you. With this, you as individual or your business are set apart from rest of the competitors.